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The Pictorial Key to the Tarot, by A.E. Waite, ill. by Pamela Colman Smith [1911], at sacred-texts.com
A calm, stately personage, with his back turned, looking from a cliff's edge at ships passing over the sea. Three staves are planted in the ground, and he leans slightly on one of them. Divinatory Meanings: He symbolizes established strength, enterprise, effort, trade, commerce, discovery; those are his ships, bearing his merchandise, which are sailing over the sea. The card also signifies able co-operation in business, as if the successful merchant prince were looking from his side towards yours with a view to help you. Reversed: The end of troubles, suspension or cessation of adversity, toil and disappointment.
