- sponsor (v.)
- 1884, "to favor or support," from sponsor (n.). Commercial broadcasting sense is from 1931. Related: Sponsored; sponsoring.
- sponsor (n.)
- 1650s, from Late Latin sponsor "sponsor in baptism," in Latin "a surety, guarantee, bondsman," from sponsus, past participle of spondere "give assurance, promise solemnly" (see spondee). Sense of "person who pays for a radio (or, after 1947, TV) program" is first recorded 1931.
- sponsorship (n.)
- 1753, from sponsor (n.) + -ship.
- gossip (n.)
- Old English godsibb "sponsor, godparent," from God + sibb "relative" (see sibling). Extended in Middle English to "a familiar acquaintance, a friend, neighbor" (c. 1300), especially to woman friends invited to attend a birth, later to "anyone engaging in familiar or idle talk" (1560s). Sense extended 1811 to "trifling talk, groundless rumor." Similar formations in Old Norse guðsifja, Old Saxon guþziff.
- glitch (n.)
- 1959, American English, possibly from Yiddish glitsh "a slip," from glitshn "to slip," from German glitschen, and related gleiten "to glide" (see glide (v.)). Perhaps directly from German. Apparently it began as technical jargon among radio and television engineers, but was popularized and given a broader meaning c. 1962 by the U.S. space program.
All you get today is "glitch" wherever splicing occurs. "Glitch" is slang for the "momentary jiggle" that occurs at the editing point if the sync pulses don't match exactly in the splice. [Sponsor, Volume 13, June 20, 1959]
