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THE DE BEERS SAGA
There is no need to recruit labour at great cost for the Kimberley Mines. An agent in the principal centres of the Territories to see to the entraining of the boys for Kimberley is all that is needed. It is rare for the mines in Kimberley to be short of labour. The natives realize that they are assured of fair treatment and receive many benefits by way of good food and housing, free medical and hospital services and entertainments. In addition, they receive com­pensation for injuries sustained at work, and their families are compensated in case of death by accident. In either event, the amount awarded is far and away above what is provided by the Law. Liberal rewards are paid for diamonds found in the course of work. The provision of these amenities free of cost to the natives may be looked upon as a refund to them of such profits as may be made in the compound stores.
Now, all this digging and wandering about and warfaring and rebelling and thieving was dramatic, but it had no par­ticular effect upon the efficiency of diamond production. Americans, of course, are accused of being too much inter­ested in mass production, in efficiency of production. But with such a glamorous, idealistic, expensive product as the diamond, it is interesting to discover that there rarely has been shown so much efficiency, so much mass productive­ness at low cost as the English developed in South Africa. And again this comes back to the genius of Rhodes—Cecil John Rhodes.
While the career of Cecil Rhodes is inevitably linked with De Beers and diamonds, this story is concerned less with him than with them, just as it is concerned less with De Beers than with diamonds. He did not discover dia­monds: he exploited them. That he created a great dia­mond-producing corporation was incidental to his dreams of empire. ,
He was born in 1853, the son of an Oxford clergyman. And of course he went to Oxford. He was tall and well built, with blue eyes and curly blond hair, a fine figure of
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