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DESIGN FOR BEAUTY
melee, on a carat basis, jumped approximately 350 per cent over the prewar price, whereas the increase in price for the larger stones was only between 15 and 25 pes cent. So the new pieces show one or two or three fairly large stones set against a background of attractively designed platinum or gold or other metal.
The art of the designer and manufacturer is to detect not only changes in style but also economic or physical factors that affect the appearance of jewelry. Thus in this case, realizing the scarcity of small diamonds, he turned to greater ornamentation in the metal settings.
The, art of designing and manufacturing is an old one. As we have considered the miner, the trader, the cutter, the importer, and the dealer, it is appropriate to give atten­tion to the designer and manufacturer before we move to the final link in the diamond chain—the retailer. If fashion is touched upon but lightly here, even though it would seem to be closely related to design, it is because the glamorous history of diamond fashions deserves a special chapter of its own.
Manufacturers and designers of diamond jewelry are scat-teredthroughout the United States, although the latter are largely concentrated in New York City, The majority of jewelers purchase diamond settings from the manufacturers, but an outstanding few of the larger houses have their own designers and their own manufacturing plants. Their craft is an ancient one, going back beyond the Renaissance period when they were known as jewelers to the kings and poten­tates of the earth. The jeweler to the king always set the diamond jewelry styles. Karl Faberge, called the greatest of court jewelers, established a distinct style of work by setting diamonds with gold in exquisite blue enamel. He labored for the Czars Alexander III and Nicholas II of
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