FIRE IN THE EARTH
	per cent of the original stone. For diamonds have styles and fashions, too. Jewelers of this store emphasize that many a large diamond jewelry anachronism, such as "old miners" or rose cuts, is of less value, than if it were recut into the modern brilliant or emerald style and placed in an up-to-date setting, even though in order to do so the owner must spend 25 per cent of the original cost of the gem. This store is called upon once in a while to break up whole collections of diamonds, creating newer and perhaps smaller —and certainly less spectacular—pieces, placing them once more on sale. What goes on in the Black, Starr & Gorham shop more or less applies to other big jewelry houses. They insist upon designing and manufacturing their own pieces because their particular "style" is identified with their house in the buying public's mind. Even the small jeweler has ideas of his own about design and he makes them clear to the wholesale manufacturer. A diamond, he will tell you, is a thing of beauty, but not unless it is in a proper setting, worthy of its loveliness and dignity, will it be a joy forever.
	(15°)