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OVER THE COUNTER
brother of Alfred, while the New Bond Street branch in London is under the direction of a third brother, Jacques.
It
would be possible to tell some glamorous stories about other jewelry
stores in New York but, as already emphasized, New York is not the
whole diamond picture. Throughout the country you will find outstanding
stores that are a part of community life either because of their
longevity or because of their demonstrated greatness as business
houses. Or they may have some unique quality about them that makes them
outstanding units of the community.
It
is only fair to mention a few of these retail stores. Go into
Philadelphia and you will find Caldwell's, certainly the equal of most
of the biggest jewelry shops of New York. In Chicago there is
Spaulding, Gorham, C. D. Peacock, and, because of its picturesqueness,
Lebolt & Company's store. in San Francisco are Shreve's and the
Oranat Brothers shops; in Boston, Shreve, Crump & Low, and A.
Stowell & Company; the middle west realizes that Jaccard's in
Kansas City is important: Miami Beach has Greenleaf-Crosby; and there
is Tilden-Thurber Corporation in Providence; Schwarzschild Brothers in
Richmond; George T. Broadnax in Memphis; Boswell's in Tulsa; Rudolph
Deutsch in Cleveland; J. B. Hudson in Minneapolis; Selle's Jewelry
Company and Robbins Jewelry Company of St. Louis; the Taylor Brothers
store in Corpus Christi, Texas; and the Davidson & Licht store in
Oakland, California.
All
these stores, as well as Tiffany's and the others of New York, have
exciting yarns to tell. They are as much a part of their community, as
outstanding locally, as their baseball team or the current mayor.
Similarly
we must not overlook other developments in the retail trade. Slowly
jewelry is entering the department store field. Perhaps the outstanding
example of a depart-
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