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OVER THE COUNTER
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mond purchases; we are back in a Family Era, and diamonds have sentiment and tangible value as an inheritance.
4. Diamonds are still the most desired of all jewels: in a recent survey, 92 per cent of women preferred them to all other gems.
5. Diamond jewelry is the new concern of all leading designers who are doing really brilliant new settings, as we have seen. Also, heirloom pieces are being worn, with the revival fashions in dress. Diamonds never "die" or even deteriorate. A new setting makes the new fashion.
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(165)
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