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CHAPTER XIV
ON BUYING A DIAMOND
Consider a one-carat diamond.
It
has many varieties in cut, color, and quality—and price. Someone may
ask: What is the "right" stone to buy—for an engagement ring, perhaps,
or a wedding ring or an anniversary ring? The "right" stone is one
that in cut, color, and quality you can afford.
That
is the thought in every reputable jeweler's mind with respect to his
customers. If you were to go into a Madison Avenue men's shop and say:
"What is the right outfit to wear to my week-end fishing lodge on the Go-wanus
Canal?" he undoubtedly would come out with the most expensive array of
raiment that man ever has beheld in fact or on illustrated pages since
Vanity Fair Magazine went out of existence. If you were to go into a
Fifth Avenue (or Main Street) cosmetic shop and asked for the "right"
perfume for evening wear, the saleslady undoubtedly would bring out a
bottle which possibly could not be seen except under a large magnifying
glass and costing approximately $39.72.
A
reputable jeweler doesn't act that way. He will ask you bluntly: How
much do you want to spend? He has a definite reason for that and it
isn't entirely commercial. Certainly it is ethical and expedient from
your standpoint. We already have seen in previous chapters how many
grades of
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