Our look is the result of reader comments, our own experimentation, and feedback from distribution channels. Distinctive covers complement our distinctive approach to technical topics, breathing personality and life into potentially dry subjects.

The animals on the cover of Essential Blogging are flat-headed cats. Also known as little Malayan red cats, flat-headed cats are found in tropical forests in Thailand, Malaysia, Borneo, and Sumatra.

Obviously, the most distinctive feature found on the flat-headed cat is its head, which is flat and enhanced by its unusually small ears. Also, its eye sockets are completely encircled by bone, increasing the width of the head.

The flat-headed cat is nocturnal, and its diet consists mainly of fish and frogs. Because of its well-developed premolars and webbed feet, the flat-headed cat is highly adaptable to its fishing environment-more so than even the fishing cat.

Sarah Sherman was the production editor and copyeditor, and Linley Dolby was the proofreader for Essential Blogging. Linley Dolby, Mary Anne Weeks Mayo, and Claire Cloutier provided quality control. Johnna Van Hoose Dinse wrote the index.

Ellie Volckhausen designed the cover of this book, based on a series design by Edie Freedman. The cover image is a 19th-century engraving from the Dover Pictorial Archive. Emma Colby produced the cover layout with QuarkXPress 4.1 using Adobe's ITC Garamond font.

Melanie Wang designed the interior layout, based on a series design by David Futato. This book was converted to FrameMaker 5.5.6 with a format conversion tool created by Erik Ray, Jason McIntosh, Neil Walls, and Mike Sierra that uses Perl and XML technologies. The text font is Linotype Birka; the heading font is Adobe Myriad Condensed; and the code font is LucasFont's TheSans Mono Condensed. The illustrations that appear in the book were produced by Robert Romano and Jessamyn Read using Macromedia FreeHand 9 and Adobe Photoshop 6. The tip and warning icons were drawn by Christopher Bing. This colophon was written by Sarah Sherman.

The online edition of this book was created by the Safari production group (John Chodacki, Becki Maisch, and Madeleine Newell) using a set of Frame-to-XML conversion and cleanup tools written and maintained by Erik Ray, Benn Salter, John Chodacki, and Jeff Liggett.