DIRECT IMAGINATION
                    Announces "The Designs of Christopher Dresser"
                         High Quality Pattern Art on CD-ROM

    Direct Imagination announces the release of "The Designs of Christopher Dresser" 
the second in its series of multimedia CD-ROMs, based on the works of the 19th and 20th 
centuries' great Master Designers. A protégé of Owen Jones, Christopher Dresser 
established the role model for the modern industrial and product designer. An energetic 
and prolific genius, he produced original designs for an amazing variety of items and 
mediums including: Wall Decorations, Textiles and Fabrics, Ceramic Tiles, Porcelain, 
Tableware, Furniture, Metalwork, Art Glass, Enamel work, Ornament and Architectural 
Designs. 

    Prior to Mr. Dresser, almost all designs were dutifully copied from the ancients 
(Rome, Greece, Egypt) or were exact replicas of nature.  A true pioneer, Dresser championed 
the idea of abstraction, and the use of nature as a source of inspiration for original ideas 
and designs.  He visited Japan and brought back hundreds of design examples, which thrilled 
both America and Europe and stoked the fires of the infant Art Nouveau and Craftsman 
revolutions, as well as giving Louis Comfort Tiffany's designs their oriental flair.  He 
was a champion of the common man and rejected the popular notion that only the elite and 
educated could produce or appreciate good design. Highly innovative, his designs 
foreshadowed the coming Art Deco and the Modern Designs of Germany's renowned Bauhaus 
School.

    Each CD in the series will feature the entire text and art from Dresser's books, a color 
pattern manual, an applications section, a specially commissioned illustrated introduction 
by Stuart Durant, a world authority on Dresser and 19th century design and bitmap and 
vector representations of the art.  Each of the works and their art will be presented in 
specially designed intuitive browsers that enable the reader to move seamlessly between 
text and art with a click of the mouse.  The browser will also feature a visual index 
and on-line help.

    The first in the Dresser CD-ROM series will be Studies in Design based on two of Dresser's 
more noted works:  "Studies in Design" (London, 1874) and "Principals of Design" (London, 
1873).  Studies presents 136 Art Nouveau and Art Deco designs, and Principals of Designs 
codifies may of the design principals that started the Craftsman revolution.  Each design 
will be available in both high-resolution bitmap and in Vector AliveArt!(r) format.  
AliveArt!(r) is found exclusively DI CD-ROM's and are Royalty-Free patterns that have 
been redrawn in Postscript(r) and are intended for graphically intensive applications.  
Each pattern is perfect, and can be scaled to any size without loss of quality or 
misregistration.  The color patterns can be trapped without flaws and do not require custom 
colors for printing.  Each design is available in 4 formats:  Color, Gray Scale, Black & 
White, and Line drawing.  AliveArt! patterns are also presented in a book-like browser, 
with a visual index, on-line help, and buttons for launching drawing and photo-editing 
programs.  For ease of use, all patterns images and AliveArt! designs are available through 
both the browsers and as separate files.  Each AliveArt! pattern will be available in 
Illustrator(r) and EPS (Encapsulated Postscript) formats.

    Intended for graphic artists, computer artists, 3-D modelers, desktop publishers, educators, 
and book fanciers, the first CD will be available in January 1997.  It will run on PC's 
under Windows 3.1, 3.11, 95 and NT, on Mac and Power Mac under System 7.1 or later. 

    Direct Imagination can be contacted between 9am and 9pm PST at (818) 793-8387, 
by Fax at (818) 449-6083, or by EMail at Dresser@Dimagin.com. 
You can also visit our website at http://www.dimagin.com and download a free demo. 

Direct Imagination,
PO Box 93018, Pasadena California 91109-3018 
Voice: (818) 793-8387 
Fax: (818) 449-6083 
EMail: dimagin.com
Website: www.dimagin.com  

Direct Imagination
PO Box 93018, Pasadena  California  91109-3018
Voice: (818) 793-8387  Fax: (818)  449-6083  EMail: dimagin.com  Website: www.dimagin.com