laud (v.) Look up laud at Dictionary.com
"praise highly, sing the praises of," late 14c., from Old French lauder "to praise, extol," from Latin laudare "to praise, commend, honor, extol, eulogize," from laus (genitive laudis) "praise, fame, glory." Probably from an echoic PIE root *leu- and cognate with Old English leoð "song, poem, hymn," from Proto-Germanic *leuthan (source also of Old Norse ljoð "strophe," German Lied "song," Gothic liuþon "to praise"). Related: Lauded; lauding.