allure (v.)

"tempt by the offering of something desired," c. 1400, from Anglo-French alurer, Old French aleurer "to attract, captivate; train (a falcon to hunt)," from à "to" (see ad-) + loirre "falconer's lure," from a Frankish word (see lure), perhaps influenced by French allure "gait, way of walking." Related: Allured; alluring.

"quality of being fascinating and desirable," 1540s, from allure (v.); properly this sense is in allurement.