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apposite (adj.)

1620s, "well-put or applied, appropriate," from Latin appositus, adpositus "contiguous, neighboring;" figuratively "fit, proper, suitable," past participle of apponere "lay beside, set near," especially "serve, set before," also "put upon, apply," from ad "to, toward" (see ad-) + ponere "to place" (past participle positus; see position (n.)).

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Definitions of apposite from WordNet

apposite (adj.)
being of striking appropriateness and pertinence;
the successful copywriter is a master of apposite and evocative verbal images
Synonyms: apt / pertinent
From wordnet.princeton.edu