early 15c., "resembling gold, gold-colored," also figuratively, "splendid, brilliant," from Latin aureatus "decorated with gold," from aureus "golden," from aurum "gold," from PIE root *aus- (2) "gold" (source also of Sanskrit ayah "metal," Avestan ayo, Latin aes "brass," Old English ar "brass, copper, bronze," Gothic aiz "bronze," Old Lithuanian ausas "gold"), which is probably related to root *aus- (1) "to shine."
Especially of highly ornamented literary or rhetorical styles. Related: Aureation.