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broadcasting (n.)

1922, verbal noun from broadcast (v.).

Broadcasting, as distinct from wireless communication, may be said to have come into being about 1920. It may be defined as the systematic diffusion, by radio telephony, of music, lectures, drama, humour, news and information bulletins, speeches and ceremonies, pictures and other matter susceptible of appreciation by a scattered audience, individually or in groups, with appropriate receiving apparatus. [Encyclopedia Britannica, 1929]

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Definitions of broadcasting from WordNet

broadcasting (n.)
a medium that disseminates via telecommunications;
Synonyms: broadcast medium
broadcasting (n.)
taking part in a radio or tv program;
From wordnet.princeton.edu