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deixis (n.)

"indication, pointing out," 1949, in grammar, from Greek deixis "reference," from deiknynai "to show" (from PIE root *deik- "to show"). Related: Deictic.

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Definitions of deixis from WordNet

deixis (n.)
the function of pointing or specifying from the perspective of a participant in an act of speech or writing; aspects of a communication whose interpretation depends on knowledge of the context in which the communication occurs;
From wordnet.princeton.edu