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desirability (n.)

"state or condition of being worthy to be desired," 1824; see desirable + -ity.

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Definitions of desirability from WordNet

desirability (n.)
the quality of being worthy of desiring;
Synonyms: desirableness
desirability (n.)
attractiveness to the opposite sex;
Synonyms: sex appeal / desirableness / oomph
From wordnet.princeton.edu