dissuade (v.)

1510s, from Middle French dissuader and directly from Latin dissuadere "to advise against, oppose by argument," from dis- "off, against" (see dis-) + suadere "to urge, incite, promote, advise, persuade," literally "recommend as good" (related to suavis "sweet"), from PIE root *swād- "sweet, pleasant" (see sweet (adj.)).. Related: Dissuaded; dissuading.