entice (v.)

late 13c., intice, "to incite or instigate" (to sin or violence) from Old French enticier "to stir up (fire), to excite, incite," which is of uncertain origin, perhaps from Vulgar Latin *intitiare "set on fire," from Latin in- "in" (from PIE root *en "in") + titio (genitive titionis) "firebrand," which is of uncertain origin. Meaning "to allure, attract" is from c. 1300. Related: Enticed; enticing; enticingly.