excoriate (v.)

"to flay, strip off the skin of, to break and remove the outer layers of the skin in any manner," early 15c., from Late Latin excoriatus, past participle of excoriare "flay, strip off the hide," from Latin ex "out, out of, off" (see ex-) + corium "hide, skin" (see corium). Figurative sense of "denounce, censure" is recorded in English by 1708. Related: Excoriated; excoriating.