early 14c., "make, form, fashion" (obsolete), from Anglo-French feture, from Old French faiture "deed, action; fashion, shape, form; countenance," from Latin factura "a formation, a working," from past participle stem of facere "make, do, perform" (from PIE root *dhe- "to set, put").
Sense of "facial characteristic" is mid-14c.; that of "any distinctive part" first recorded 1690s. Entertainment sense is from 1801; in journalism by 1855. Meaning "a feature film" is from 1913. Latin factura also is the source of Spanish hechura, Portuguese feitura, Italian fattura.