gimmick (n.)
1910, American English, perhaps an alteration of gimcrack, or an anagram of magic.
In a hotel at Muscatine, Iowa, the other day I twisted the gimmick attached to the radiator, with the intention of having some heat in my Nova Zemblan booth. [Domestic Engineering, Jan. 8, 1910]
)window.location='https://www.paypal.com/cgi-bin/webscr?cmd=_donations&business=byronic106@yahoo.com&lc=US&item_name=Donation+to +Help+Keep+Etymonline+Free+and+Open&no_note=0&cn=&curency_code=USD&bn=PP-DonationsBF:btn_donateCC_LG.gif:NonHosted'){kind=link}