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heraldry (n.)

"art of arms and armorial bearings," late 14c., heraldy, from Old French hiraudie "heralds collectively," from hiraut "herald" (see herald (n.)). The spelling with -r- is attested from 1570s (compare poetry, pedantry).

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Definitions of heraldry from WordNet

heraldry (n.)
the study and classification of armorial bearings and the tracing of genealogies;
heraldry (n.)
emblem indicating the right of a person to bear arms;
From wordnet.princeton.edu