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hokum (n.)

1917, theater slang, "melodramatic, exaggerated acting," probably formed on model of bunkum (see bunk (n.2)), and perhaps also influenced by or based on hocus-pocus.

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Definitions of hokum from WordNet

hokum (n.)
a message that seems to convey no meaning;
Synonyms: nonsense / bunk / nonsensicality / meaninglessness
From wordnet.princeton.edu