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popularize (v.)

"to make a complex topic intelligible to the common people," 1833; see popular + -ize. Earlier "to cater to popular taste" (1590s); "to make popular" (1797). Related: Popularized; popularizer; popularizing.

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Definitions of popularize from WordNet

popularize (v.)
cater to popular taste to make popular and present to the general public; bring into general or common use;
They popularized coffee in Washington State
Synonyms: popularise / vulgarize / vulgarise / generalize / generalise
popularize (v.)
make understandable to the general public;
Carl Sagan popularized cosmology in his books
Synonyms: popularise
From wordnet.princeton.edu