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preference (n.)

mid-15c., preferraunce, "advancement in position or status;" 1650s as "act of prefering," from Old French preference (14c., Modern French préférence), from Medieval Latin preferentia, from past-participle stem of Latin praeferrere "place or set before, carry in front" (see prefer). Sense of "that which one prefers, the object of choice" is from 1852.

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Definitions of preference from WordNet

preference (n.)
a strong liking;
my own preference is for good literature
Synonyms: penchant / predilection / taste
preference (n.)
a predisposition in favor of something;
his sexual preferences
preference (n.)
the right or chance to choose;
Synonyms: druthers
preference (n.)
grant of favor or advantage to one over another (especially to a country or countries in matters of international trade, such as levying duties);
From wordnet.princeton.edu