promote (v.)

late 14c., "to advance (someone) to a higher grade or office," from Old French promoter and directly from Latin promotus, past participle of promovere "move forward, advance; cause to advance, push onward; bring to light, reveal," from pro "forward" (see pro-) + movere "to move" (from PIE root *meue- "to push away"). General sense of "to further the growth or progress of (anything)" is from 1510s. Related: Promoted; promoting.