1630s, "itching," later, and now exclusively, "having an itching desire" (1650s), especially "lascivious, lewd," (1746), from Latin prurientem (nominative pruriens), present participle of prurire "to itch; to long for, be wanton," perhaps related to pruna "glowing coals," from PIE root *preus- "to freeze; burn" (see freeze (v.)). Related: Pruriently.