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BOOKSELLING . The See also:trade in books is of a very See also:ancient date. The See also:early poets and orators recited their effusions in public to induce their hearers to possess written copies of their poems or orations. Frequently they were taken down viva voce, and transcripts sold to such as were wealthy enough to See also:purchase. In the See also:book of See also:Jeremiah the See also:prophet is represented as dictating to See also:Baruch the See also:scribe, who, when questioned, described the mode in which his book was written. These See also:scribes were, in fact, the earliest booksellers, and supplied copies as they were demanded. See also:Aristotle, we are told, possessed a somewhat extensive library; and See also:Plato is recorded to have paid the large sum of one See also:hundred minae for three small See also:treatises of See also:Philolaus the See also:Pythagorean. When the Alexandrian library was founded about 300 B.C., various expedients were resorted to for the purpose of procuring books, and this appears to have stimulated the energies of the Athenian booksellers, who were termed /303Aiwv K6.7rfXot. In See also:Rome, towards the end of the See also:republic, it became the See also:fashion to have a library as See also:part of the See also:household See also:furniture; and the booksellers, librarii (Cic. D. See also:Leg. iii. 20) or bibliopolae (See also:Martial iv. 71, xiii. 3), carried on a flourishing trade. Their shops (taberna librarii, See also:Cicero, Phil. ii. g) were chiefly in the Argiletum, and in the Vicus Sandalarius. On the See also:door, or on the See also:side posts, was a See also:list of the books on See also:sale; and Martial (i. 118), who mentions this also, says that a copy of his First Book of Epigrams might be See also:purchased for five denarii. In the See also:time of See also:Augustus the See also:great booksellers were the Sosii. According to Justinian (ii. 1. 33), a See also:law was passed securing to the scribes the See also:property in the materials used; and in this may, perhaps, be traced the first germ of the See also:modern law of See also:copyright.
The spread of See also:Christianity naturally created a great demand for copies of the Gospels and other sacred books, and later on for missals and other devotional volumes for See also: Some of these " stacyoneres " had stalls or stations built against the very walls of the See also:cathedral itself, in the same manner as they are still to be found in some of the older See also:continental cities. In See also: They probably employed transcribers; we find at least that there was a profession of copyists in the universities and in large cities."
The modern See also:system of bookselling See also:dates from soon after the introduction of See also:printing. The earliest printers were also editors and booksellers; but being unable to sell every copy of the See also:works they printed, they had agents at most of the seats of learning. Antony Koburger, who introduced the See also:art of printing into See also:Nuremberg in 1470, although a printer, was more of a bookseller; for, besides his own sixteen shops, we are informed by his biographers that he had agents for the sale of his books in every See also:city of Christendom. Wynkyn de Worde, who succeeded to See also:Caxton's See also:press in See also:Westminster, had a shop in See also:Fleet See also:Street.
The religious dissensions of the See also:continent, and the Reformation in England under Henry VIII. and See also:Edward VI., created a great demand for books; but in England neither Tudor nor See also:Stuart could tolerate a See also:free press, and various efforts were made to curb it. The first patent for the See also:office of See also: London. A See also:bad time immediately followed. The Restoration also restored the office of Licenser of the Press, which continued till 1694. In the first See also:English Copyright See also:Act (1709), which specially relates to booksellers, it is enacted that, if any See also:person shall think the published See also:price of a book unreasonably high, he may thereupon make complaint to the archbishop of See also:Canterbury, and to certain other persons named, who shall thereupon examine into his complaint, and if well founded reduce the price; and any bookseller charging more than the price so fixed shall be fined 5 for every copy sold. Apparently this enactment remained a dead See also:letter. For later times it is necessary to make a See also:gradual distinction between booksellers, whose trade consists in selling books, either by See also:retail or wholesale, and publishers, whose business involves the See also:production of the books from the author's See also:manuscripts, and who are the intermediaries between author and bookseller, just as the booksellers (in the restricted sense) are intermediaries between the author and publisher and the public. The See also:article on See also:PUBLISHING (q.v.) deals more particularly with this second class, who, though originally booksellers, gradually took a higherrank in the book-trade, and whose See also:influence upon the history of literature has often been very great. The convenience of this distinction is not impaired by the fact either that a publisher is also a wholesale bookseller, or that a still more See also:recent development in publishing (as in the instance of the See also:direct sale in 1902, by the London Times, of the supplementary volumes to the 9th edition of the See also:Encyclopaedia Britannica, which were also " published " by The Times) started a reaction to some extent in the way of amalgamating the two functions. The See also:scheme of The Times Book See also:Club (started in 1905) was, again, a See also:combination of a subscription library with the business of bookselling (see See also:NEWSPAPERS); and it brought the organization of a newspaper, with all its means of achieving publicity, into the See also:work of pushing the sale of books, in a way which practically introduced a new See also:factor into the bookselling business. During the 19th century it remains the fact that the distinction between publisher and bookseller—literary See also:promoter and shopkeeper—became fundamental. The booksellers, as such, were engaged either in wholesale bookselling, or in the retail, the old or second-See also:hand, and the periodical trades. Coming between the publisher and the retail bookseller is the important distributing agency of the wholesale bookseller. It is to him that the retailer looks for his See also:miscellaneous supplies, as it is simply impossible for him to stock one-half of the books published. In Paternoster See also:Row, London, which has for over a hundred years been the centre of this See also:industry, may be seen the collectors from the shops of the retail booksellers, busily engaged in obtaining the books ordered by the book-buying public. It is also through these agencies that the See also:country bookseller obtains his miscellaneous supplies. At the leading See also:house in this See also:department of bookselling almost any book can be found, or See also:information obtained concerning it. At one of these establishments over 1,00o,000 books are constantly kept in stock. It is here that the publisher calls first on showing or " subscribing " a new book, a See also:critical See also:process, for by the number thus subscribed the See also:fate of a book is sometimes determined.
What may be termed the third partner in publishing and its ramification is the retail bookseller; and to protect his interests there was established in 1890 a London booksellers' society, which had for its See also:object the restriction of discounts to 25 (/c, and also to arrange prices generally and See also:control all details connected with the trade. The society a few years afterwards widened its See also: The See also:Spanish settlements See also:drew away from the old country much of its enterprise and best See also:talent, and the presses of See also:Mexico and other cities teemed with publications mostly of a religious See also:character, but many others, especially linguistic and See also:historical, were also published. Bookselling in the United States was of a somewhat later growth, although printing was introduced into See also:Boston as early as 1676, See also:Philadelphia in 1685, and New See also:York in 1693. See also:Franklin had served to make the trade illustrious, yet few persons were engaged in it at the commencement of the 19th century. Books chiefly for scholars and See also:libraries were imported from See also:Europe; but after the second See also:war printing-presses multiplied rapidly, and with the spread of newspapers and See also:education there also arose a demand for books, and publishers set to work to secure the advantages offered by the wide field of English literature, the whole of which they had the See also:liberty of See also:reaping free of all cost beyond that of production. The works of See also:Scott, See also:Byron, See also:Moore, See also:Southey, See also:Wordsworth, and indeed of every author of See also:note, were reprinted without the smallest See also:payment to author or proprietor. Half the names of the authors in the so-called " See also:American " catalogue of books printed between 182o and 1852 are See also:British. By this means the works of the best authors were brought to the doors of all classes in the cheapest variety of forms. In consequence of the See also:Civil War, the high price of labour, and the restrictive duties laid on in order to protect native industry, coupled with the frequent intercourse with England, a great See also:change took See also:place, and American publishers and booksellers, while there was still no See also:international copyright, made liberal offers for early sheets of new publications. Boston, New York and Philadelphia still retained their old supremacy as bookselling centres. Meanwhile, the distinct publishing business also grew, till gradually the conditions of business became assimilated to those of Europe. In the course of the 16th and 17th centuries the Low Countries for a time became the chief centre of the bookselling See also:world, and many of the finest folios and quartos in our libraries See also:bear the names of See also:Jansen, Blauw or See also:Plantin, with the imprint of Amster-See also:dam, See also:Utrecht, See also:Leiden or See also:Antwerp, while the Elzevirs besides other works produced their charming little See also:pocket See also:classics. The See also:southern towns of See also:Douai and St Omer at the same time furnished polemical works in English. Under PUBLISHING are noticed various further developments of this subject. Much interesting information on the history of the book trade will be found in See also: Additional information and CommentsThere are no comments yet for this article.
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