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POSTER

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Originally appearing in Volume V22, Page 197 of the 1911 Encyclopedia Britannica.
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POSTER , a See also:

placard in the See also:form either of letterpress or See also:illustration, for posting up or otherwise exhibiting in public to attract See also:attention to its contents. According to See also:Brewer's See also:Dictionary of Phrase and See also:Fable, before the See also:Fire of See also:London the rails and posts which protected See also:foot-passengers in the streets were used for affixing theatrical and other announcements, whence the name of posting-bills or posters; and in later times the name has come more generally into use for any fairly large See also:separate See also:sheet, illustrated or not, used to attract publicity, even though not actually posted up. In the See also:article ADVERTISEMENTS the use of posters is discussed, and newspaper posters (or contents bills) under See also:NEWSPAPERS. But the illustrated poster has come to represent a See also:special form of See also:artistic See also:design. The earliest examples of pictorial posters were adorned with rough woodcuts. When See also:lithography became a See also:common commercial See also:process, See also:wood-blocks ceased to be employed. The See also:modern artistic poster made a definite beginning in See also:France about 1836, with a design by Lalance to advertise a See also:book entitled Comment meurent See also:les femmes. His example was followed by C. See also:Nanteuil, D. A. M. See also:Raffet, See also:Gavarni, See also:Bertrand, Grandville, Tony Johannot, E. de See also:Beaumont, T.

H. See also:

Frere, Edouard See also:Manet and other artists of high repute. Most of these See also:early designs were printed in See also:black on See also:white or tinted See also:paper. Between 186o and 1866 crude attempts at See also:printing posters in See also:colours were made in both France and See also:England. In 1866 Jules Cheret began what was destined to be the most noticeable See also:series of pictorial placards in existence, a series containing over a thousand items. Cheret was originally employed in a litho-graphic See also:establishment in England before he began to See also:work for him-self, and he used his knowledge there acquired to adapt all three See also:primary colours, economically used, to astonishingly brilliant ends. For a considerable See also:time he remained without a See also:rival, though he had hosts of imitators. See also:Eugene Grasset, a decorative designer of See also:great versatility, produced the first of a small number of placards which, though inferior as advertisements to those of Cheret, were learned and beautiful decorations. Somewhat later a sensation was caused in See also:Paris by the mordantly See also:grotesque posters of See also:Henri de See also:Toulouse-See also:Lautrec, in which the artist reduced detail to a mini-mum and obtained bold effects by the employment of large masses of See also:flat See also:colour. Important work, similar in See also:character to Lautrec,'s, was produced by Ibels, Bonnard, T. A. Steinlen and others.

A new and contrary direction was given to poster design by Mucha, a Hungarian See also:

resident in Paris, whose placards are marked by delicate colour and richness of detail. The ;following are amongst See also:French artists who have designed posters of conspicuous merit: J. L. See also:Forain, See also:Willette, Paleologue, Sinet, Jossot, Roedel, Mayet, Cazals, Biais, De Feure, A. See also:Guillaume, Ranft, Realier-See also:Dumas, F. Valloton and Metivet. Occasionally eminent French painters, such as See also:Carriere, Boutet de See also:Monvel, Aman-See also:Jean, See also:Schwabe, have made essays in poster-designing. In England the first artists of repute to See also:attempt the pictorial placard were Godfroy See also:Durand and See also:Walter See also:Crane; but the first See also:bill to attract widespread attention was one by Fred See also:Walker to advertise a dramatized version of The Woman in White (1871). This was engraved on wood by W. H. See also:Hooper. Shortly after this time pictures by Royal Academicians and others began to be re-produced as advertisements (the best-known See also:case being that of See also:Sir See also:John See also:Millais's " Bubbles "), but these have nothing directly to do with poster-designing.

Stacy Marks, See also:

Hubert von Herkomer (the great poster for the See also:Magazine of See also:Art), Sir See also:Edward See also:Poynter and Sir See also:James See also:Linton are among popular painters who have made special drawings for See also:reproduction as posters. About 1894 the See also:English poster began to improve. Designs by See also:Aubrey See also:Beardsley for the See also:Avenue See also:Theatre, by See also:Dudley See also:Hardy for various plays, and by See also:Maurice Greiffenhagen for The See also:Pall Mall See also:Budget, were widely' noticed by See also:reason of their originality, simplicity and effectiveness. Simplicity was carried even farther by " the Beggarstaff See also:Brothers " (James Pryde and See also:William See also:Nicholson), whose posters are perhaps the most See also:original yet produced by Englishmen. Among other See also:British designers the following have executed artistic and interesting placards: See also:Frank See also:Brangwyn, R. See also:Anning See also:Bell, John Hassall, See also:Cecil Aldin, Phil May, Leonard See also:Raven-See also:Hill, See also:Henry See also:Harland, See also:Robert See also:Fowler, See also:Wilson See also:Steer, See also:Charles R. See also:Mackintosh, MacNair and See also:MacDonald, See also:Edgar Wilson, Charles I. Foulkes, Mabel Dearmer, See also:Albert Morrow and C. Wilhelm. Poster design on the See also:continent of See also:Europe has been largely influenced by French work, but designs of much originality have been made in See also:Germany, See also:Belgium, See also:Italy and See also:Spain. In Germany, among the most typical posters are those of Sattler, See also:Otto See also:Fischer, Gysis, T. T.

See also:

Heine, Speyer, Max See also:Klinger, Dasio, See also:Hofmann and L. Zumbrusch. The See also:principal Belgian designers include Privat Livemont, Rassenfosse, Berchmans, See also:Meunier, Duyck and Crespin, V. See also:Mignot, See also:Donnay, Evenepoel, Cassiers and See also:Toussaint. Of See also:Italian designers those whose work is most characteristic are Mataloni and See also:Hohenstein; while the best See also:Spanish posters—those to advertise See also:bull-fights and fairs—are mostly See also:anonymous. The Spanish artists Utrillo and Casas have signed posters of more than It has been suggested that this use is due to the See also:custom of the symbolic use of See also:flowers. See also:Skeat quotes the See also:title of a See also:tract (See also:Heber's See also:MSS. No. 1442), " A new yeare's guifte, or a posie made upon certen flowers," &c. " See also:Posy rings," See also:plain or engraved See also:gold rings with a " posy " inscribed on the inside of the hoops, were very frequently in use as See also:betrothal rings from the 16th to the 18th centuries. Common " posies " were such lines as " In thee my choice I do rejoice," " As See also:God decreed so we agreed," and the like. There are several rings of this See also:kind in the British Museum.

End of Article: POSTER

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POSTERN (from 0. Fr. posterne, posterle, Late Lat. ...